Dongguan Mingyi Printing Co.,Ltd
Dongguan Mingyi Printing Co.,Ltd | Updated:
According to the name of the product, box is a kind of product that can be used to package the product box, Such as: moon cake boxes, tea boxes, wolfberry boxes, candy boxes, exquisite gift boxes, native products boxes, Jiuhe, chocolate boxes, food and drug health care products boxes, food packaging, tea boxes, stationery and so on. Box function: to ensure the safety of transport products, enhance product quality and so on. The main material of tin cans: tinplate.
Protect display products. Has been widely used in electronics, food, beverages, alcohol, tea, cigarettes, medicine, health care products, cosmetics, small appliances, clothing, toys, sporting goods and other industries and product packaging and other industries, is an indispensable industry.
In 2011, the total output value of the packaging industry was 92.6939 billion yuan, the total output value of the packaging industry accounted for 10% of the total industrial output value of the packaging industry in 2011, the total output value of the packaging industry in 2011 is estimated to reach 90 billion yuan, the number of enterprises 2000. China's packaging industry can produce six categories of more than 30 varieties of packaging materials, has been basically able to meet the needs of the domestic pharmaceutical industry, annual sales accounted for about 15% of industry-wide sales.
In the box industry, large enterprises, less state-owned enterprises, private enterprises scattered, the overall size of the industry is too small, while facing many foreign brands of market intrusion, such as Germany Schott Group rely on its strong technical and economic strength to enter the Chinese market. During the second five, China's packaging industry needs to integrate, through the enterprise joint, acquisition, mergers and other means to form a number of large enterprises, joint ventures, thus promoting the healthy development of the industry forward.
With the rapid development of China's economy, the improvement of people's living standard and the increase of medical expenses caused by the aging of the population, the development of new drugs has intensified, the pace of reform of the medical security system has been accelerated and the medical insurance of urban residents has been expanded. The momentum of growth. In addition, the quality of China's packaging materials and packaging varieties are significantly lower than the international level. In the developed countries, packaging accounts for 30% of the value of the product, while China is less than 10%. The next few years will be the rapid development of China's packaging industry.
"Packaging box industry," second five "development plan (draft)" proposed that the box is an important part of the industry, direct contact with the drug packaging material container is the basic elements of the composition of drugs, drug quality and drug safety Have an important impact. Therefore, in the industry, "second five" plan, the packaging should be placed on the same status with the drug, rather than supporting the industry, in the national industrial planning should be given clear. Packaging materials should be synchronized with the development of pharmaceuticals, should increase the packaging industry policy support efforts, reflecting the box material industry policy, focusing on the development of product areas and technical fields, development direction.
With the rapid development of modern industry and people's living standards continue to improve, people's demand for packaging will continue to increase, but also the quality of the tin box also put forward higher requirements. Short version of the job to increase, improve processing quality and reduce production costs is also the carton packaging enterprises are facing market pressures and problems, which requires the application of new technology in the tin packaging production process, and continuously improve the degree of automation equipment, The adjustment time and the auxiliary preparation time of the job. Only continue to adapt to the new changes in the market to meet the requirements of different users in order to improve the competitiveness of packaging packaging enterprises.
Whether a product has a good sales performance must be tested by the market. Throughout the marketing process, packaging plays a very important role, it uses its own unique image language to communicate with consumers to influence the consumer's first mood, when consumers first see it on it The packaging products are of interest. It can not only lead to success can lead to failure, there is no emphasis on the packaging will let consumers swept away. With the continuous development and improvement of China's market economy, the vast number of consumers have become more mature and rational, the market gradually revealed the "buyer's market" features, which not only increased the difficulty of product marketing, but also to make packaging design unprecedented The challenge of driving the product packaging to grasp the public's consumer psychology, towards a more scientific, higher level of development.
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