The ISO 9000 family of quality management systems standards is designed to help organizations ensure that they meet the needs of customers and other stakeholders while meeting statutory and regulatory requirements related to a product or service. ISO 9000 deals with the fundamentals of quality management systems, including the seven quality management principles upon which the family of standards is based. ISO 9001 guidelines provide a comprehensive model for quality management systems that can make any company competitive. By assessing the context of ISO9001 standard, organizations can define who is affected by their work and what they expect. This enables clearly stated business objectives and the identification of new business opportunities. By putting customers first, organizations can make sure they consistently meet customer needs and enhance customer satisfaction. This can lead to more repeat customers, new clients and increased business for the organization.